EMG 2012

2nd Annual International Conference on Enterprise Marketing and Globalization EMG 2012 http://www.enterprisemkt.org

Date: 7 - 8 May 2012 Venue: Bali, Indonesia

CONFERENCE THEME

As we move forward into the next millennium, the real challenge for many enterprises will be navigating the complexities of an increasingly globalized marketplace. Furthermore, with the declining effectiveness of traditional advertising channels, companies will now have to globalize the operations in one way or another. The industry has seen an increasing trend of companies partnering with technology providers to create an integrated application to manage marketing metadata and leverage standards-based architecture to deliver business functionality quickly. Hence, in the very near future, global strategic planning will become an essential factor for the success of the enterprise.

The EMG conference seeks to explore how the disciplines of Enterprise Systems, Accounting, Finance Management and Global Business Strategies interaction can enhance business performance in the contemporary complex and competitive environment. The conference offers an excellent opportunity for academicians, researchers, corporate leaders and executives to have a meaningful avenue for learning and sharing among individuals and groups.

Topics of interest include, but are not limited to:

Advertising/ marketing communication issues Branding Conceptual models and theories Corporate responsibility, ethics and social responsibility Distribution channels Electronic Marketing Innovation and new product development International and cross-cultural marketing Marketing research and research methodologies Marketing strategies for halal certified products and services Personal selling and sales management Pricing issues and strategies Retailing Services marketing Strategic marketing and market orientation Tourism marketing Social marketing Social communications and advertising Non profit marketing and fundraising Responsible consumption Vulnerable consumers Sustainability and green marketing Public sector marketing and communication Network analysis in social marketing Social marketing in a community development context 'Relationship marketing' within social marketing Social Media as Part of the Overall Company Strategy Social Media and Marketing Budget Allocation Social Media and Organizational Structure New Product Development and Marketing Challenges Forecasting- tools, techniques, organizatioal issues Marketing Strategy and Firm's performance Technology and marketing effectiveness, Interactive marketing tools and implications for firms Marketing analytics: Use of tools, building infrastructure, competence and capability Marketing decision support systems, Marketing information systems Branding strategies and impact on Consumers, Effect of Marketing Communication on Consumers and Brand Business-oriented and consumer-oriented e-commerce Distribution Channel Management: Multi-channel imperative and its Challenges and Prospects Customer Relationship Management, technology, systems and processes, metrics, implementation, CRM and organizational performance, governance

GENERAL CHAIR

Prof. the Hon. Dr. Stephen Martin Member, Board of Governors, Global Science & Technology Forum (GSTF) Former Speaker Parliament of Australia Former Deputy Vice Chancellor (Strategy and Planning) Curtin University of Technology Former Pro Vice Chancellor International, Victoria University

PROGRAM CHAIR

Assoc. Prof. Alex Maritz Assoc. Professor of Entrepreneurship Australian Graduate School of Entrepreneurship Swinburne University of Technology Australia

EDITOR-IN-CHIEF

Prof. Raj S. Dhankar Faculty of Management Studies University of Delhi, India

PROGRAM COMMITTEE

Professor Luiz Moutinho Foundation Chair of Marketing Founding Editor, Journal of Modelling in Management (JM2) Department of Management University of Glasgow, United Kingdom

Prof. Stanley Paliwoda Professor of Marketing Director of the Doctoral Programme Department of Marketing University of Strathclyde Glasgow, United Kingdom Assoc. Prof. Romie Littrel Associate Professor of International Business Auckland University of Technology, New Zealand Prof. Sonny Nwankwo Director, Petchey Centre for Entrepreneurship University of East London, United Kingdom Dr Vasant P. Gandhi Professor Indian Institute of Management Dr. Harsh V. Verma Associate Professor Faculty of Management Studies University of Delhi