PERSUASIVE 2009

The Fourth International Conference on Persuasive Technology April 26-29, 2009 Claremont, California, USA http://www.persuasive2009.net/ (Proceedings to be published by ACM and available in ACM Digital Library)

Persuasive Technology is all about using Information and Communications Technology to change what we think and do. We are just entering the era of persuasive technology, of interactive computing systems designed to change people's attitudes and behaviors. Persuasive 2009 builds on the successful prior conferences held at Eindhoven, Stanford and Oulu. The Claremont conference will assemble people from all parts of the world interested in such technologies by sharing their insights into how video games, mobile phone applications, web sites and social networking sites can be designed to motivate and influence people.

Academics and practitioners with an interest in research, theory, technologies, design, and applications related to persuasion are invited to submit their work for presentation at Persuasive 2009 to be held at the Claremont Colleges campus, in Claremont, California.

Research themes/tracks
We invite research papers, panel ideas and tutorial topics from all researchers working in the field of persuasive technologies. The major research themes for the conference include, but are not limited to:

Persuasion for healthy Living

 * Well-being and health behavior
 * Applications for chronic disease management
 * Lifestyle management technologies
 * Motivational technology
 * Using sensor networks for health care

Persuasion via social networking

 * Tools to accelerate persuasion amongst peers
 * Web 2.0
 * Mass persuasion

Mobile & Ubiquitous Persuasion

 * Mobile persuasion
 * Designing applications for mobility
 * Testing and evaluating mobile experiences

Gaming and Persuasion

 * Persuasive game design
 * Smart environments
 * Virtual worlds and high-bandwidth applications (e.g., Internet2)
 * Learning through Persuasion

Design, Human Computer Interaction

 * Designing for everyday use
 * User interfaces and experiences
 * Emerging digital immersion technologies

General Persuasion

 * Theory of persuasive technology
 * Measurements and experimental design
 * Ethics of persuasive technology
 * Security and privacy
 * Social and organizational issues

Cutting-edge topics:

 * Eco / Green Persuasive Tech
 * Theory & Models of Persuasive Technology
 * Persuasive Design & Innovation
 * Methods & Measurements in Persuasion
 * Education & Learning

Categories of Submission:
Research Paper Panel Proposals Tutorials

For tutorials, the following are some suggested topics but not limited to:

Overview of persuasive technology - Snapshot of the field

Behavior change theories & frameworks - Introduction to the major perspectives on behavior change

Connecting attitude change and behavior change - Theories on the relationship between attitudes and behavior

Changing health behavior - Special issues for persuasive technology and health

Experiments 101 - How to design and run experiments

New tools for measurement and data collection Mechanical turk, google analytics, google forms,

The landscape of research methodologies An overview of different methods, from qualitative to quantitative, individual to mass

Persuasion through new media - Using virtual worlds and social networking sites

Designing for user experience- Design principles, theories and applications

Web 2.0 and persuasion - How Facebook and others use PT

Submission Format:
For information about the format for each submission, see www.persuasive2009.net/

Review Process
All submissions will undergo a blind peer-review process. We expect the acceptance rate for papers to be less than 50%, much like previous years. The proceedings will be published by ACM.

Doctoral Consortium:
We will hold a doctoral consortium on Sunday April 26th. Please contact Matti.Rossi@hse.fi to be invited to this gathering.

Important Dates:
Paper submission:              Jan 2, 2009. Author notification:   February 29, 2009. Camera-ready:          March 27, 2009 Registration opens:    Dec 1, 2008. Doctoral Consortium:   April 26, 2009 Conference dates:              April 27-29, 2009.

Organizers:

 * Chair: has OC chair::Samir Chatterjee, Claremont Graduate University, USA
 * Vice-Chair: has OC chair::Parvati Dev, Innovation in Learning Inc., USA
 * Doctoral Consortium Chair: [[has OC member::Matti Rossi, Helsinki School of Economics, Finland
 * Vendor Exhibition Chair: has OC member::Gora Datta, CAL2CAL Corporation, Irvine, USA.
 * Local Arrangements Team: has OC member::Alan Price, has OC member::Charles Chong, has OC member::Hafsa Aisi, has OC member::Lorie Obal, has OC member::Gita Govahi, has OC member::Matt Hutter, has OC member::Rita Clemons, CGU

Scientific Program Committee

 * has PC member::Harri Oinas-Kukkonen, University of Oulu
 * has PC member::Jeremy Bailenson, Stanford University
 * has PC member::Timothy Bickmore, Northeastern University
 * has PC member::Robert Biddle, Carleton University
 * has PC member::Ian Bogost, Georgia Institute of Technology
 * has PC member::Magnus Bång, Interactive Institute
 * has PC member::Samir Chatterjee, Claremont Graduate University
 * has PC member::Parvati Dev, Innovation in Learning Inc. USA
 * has PC member::Dean Eckles, Nokia Research Center
 * has PC member::B.J. Fogg, Stanford University
 * has PC member::Cindy Lerouge, St. Louis University
 * has PC member::Christine Alvarod, Harvey Mudd College
 * has PC member::Joel Milam, USC
 * has PC member::Sajal Das, University of Texas at Arlington
 * has PC member::Per Hasle, University of Aalborg
 * has PC member::Pradeep Ray, UNSW, Australia
 * has PC member::Katarina Segerståhl, Stanford University
 * has PC member::Arunabha Mukhopadhayay, IIM-Lucknow, India
 * has PC member::Vance Wilson, The University of Toledo
 * has PC member::Gondy Leroy, Claremont Graduate University
 * has PC member::Luciano Gamberini, University of Padova
 * has PC member::Shuk Ying Ho, University of Melbourne
 * has PC member::Wijnand IJsselstein, Tech. University Eindhoven
 * has PC member::Stephen Intille, MIT
 * has PC member::Anne-Kathrine Kjaer Christensen, Univ. of Aalborg
 * has PC member::John Ittelson, California State University
 * has PC member::Jens Elmelund Kjeldsen, University of Bergen
 * has PC member::Kirstin Kohler, Fraunhofer Institute
 * has PC member::Pål Kraft, University of Oslo
 * has PC member::Judith Masthoff, University of Aberdeen
 * has PC member::Cees Midden, Technical University Eindhoven
 * has PC member::Wolfgang Reitberger, University of Salzburg
 * has PC member::Timo Saari, Temple University
 * has PC member::Mirjana Spasojevic, Nokia Research Center
 * has PC member::Jason Tester, Institute for the Future
 * has PC member::Julita Vassileva, University of Saskatchewan
 * has PC member::Peter de Vries, University of Twente
 * has PC member::Julie Leth Jesperssen, University of Aalborg
 * has PC member::Virpi Roto, Nokia, Finland